Marketing research and analytics is one of the fastest growing and most influential
aspects of marketing involve data and the information they can yield for making better marketing decisions.
Research Topics
Community detection in social networks
Gamification in branding
Review Helpfulness prediction for User generated content
Sales forecasting using Text Analytics
Publications
D G Roy, S Bhattacharya (2020) Qualitative identification of associated words with the respective online service ratings, International Journal of Pharmaceutical and Healthcare Marketing, 14:4, 513-531
Kittur P., Chatterjee S (2020) Goods and services related brand image and B2B customer loyalty: Effects of Construal Level, Journal of Business and Industrial Marketing, 36:1, 17-30