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MAD Club Purvodya Core Committee

The Marketing and Advertising Club (MAD) of VGSoM provides Purvodaya, which means “Rising from the East,” is regarded as
creative space to all budding marketers. We ensure you are always one of India’s top business festivals, owing to the high level of
in fashion by bringing the top marketing trends and innovations to competitiveness brought about by the country’s most remarkable
your doorstep. We have an amalgam of activities like quizzes, case minds from renowned schools such as IIMs and IITs.
studies, newsletters, and competitions that will help you acquire
industrial knowledge and strengthen the concepts. Our roots span out Purvodaya ‘23, sponsored by the Aditya Birla Group, featured
pan India with our national competition Venalicium- a quizzing and industry participation through sponsorships, guest interaction,
advertising event. Kotlegiri - a fun-filled event, leader’s challenge - and other initiatives. Top companies, including SBI Youth, MCX,
annual fest summit, Thinkvent, and Admantra are a few of the events and Blume Ventures, served as corporate partners. The three-day
we carry out throughout the year. The gears keep running with our mania, which began on February 3, 2023, attracted over 8000
weekly informational updates on social media channels - Instagram, people, and its theme, “The Prism of Possibilities,” illustrated the
Facebook, and LinkedIn. There are numerous workshops and zesty necessity to look beyond the norm to explore the unconventional.
events that are conducted online as well as offline. We welcomed a plethora of industry guests, such as Mr. Sanjiv
Our yearly publication, MADazine, compiles the opinions of renowned Bajaj (Chairman and MD, Bajaj Capital), Dr. Randeep Guleria
industry experts and numerous articles on the marketing world’s (Director, AIIMS, New Delhi), Dr. Meeran Borwankar IPS(Retd),
movers and shakers, cash cows, dark horses, and dead ducks, among and Mr. Pravir Kumar- CEO, Reliance Jio. Additionally, we have
others. previously entertained renowned guests, including Mr. Mohammed
Yunus and Ms. Arundhati Bhattacharya.

Quiz Club

Started in 2009 to provide a platform for knowledge-sharing and connecting quizzing enthusiasts, the Quiz Club
conducts four significant annual events. WhatsApp Quizzing League is undertaken to promote general knowledge
awareness among the students. Quizzy Fizzy, an exciting quiz themed on popular pop-culture topics, and a pre-
induction event for incoming students are also conducted. Quizzical, an online national-level event with nearly 1500
registrations in 2021, saw an overwhelming response from the best quizzing minds in the country. Quizzard is the
Interview with Mr. Tarun Jha (Skoda Marketing head) flagship event of the Quiz Club, comprising an online preliminary round followed by an on-stage finale, which is held
during the annual festival Purvodaya. Past versions saw participation figures of over 1000, with premier schools like
IIM-C, XLRI, FMS, and MDI making it to the finals. Quiz Club also publishes The Whizz Facts, a social media post
series describing current events and simplifying complex issues.

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