Page 82 - VGSoM

Vinod Gupta School of Management
Placement Brochure 2023-24

MAD

The Marketing and Advertising Club (MAD), one of the Creativity is at its best when combined with enjoyment, and
oldest academic clubs in the 31-year legacy of the Vinod “Marketoons” is one such competition organized by MAD.
Gupta School of Management, is a rendezvous for the It harnesses one’s marketing creativity and transforms it
marketing enthusiasts in the institute. It is a focal point into memes. MAD also presents other engaging events,
where students get together and enhance their know-how including “Misfortune Cookie,” a case study competition
in marketing and advertising. Apart from peer learning, that assesses a marketer’s resilience in the face of a failed
MAD also organizes year-round events and competitions marketing campaign, requiring them to re-establish the
that help club members and participating students get brand to its former glory.
real-world experience in various marketing and advertising In addition, MAD released and hosted “Madazine,”
principles.
the annual magazine this year, through the electronic
Where reading, thinking, marketing, and ad-making publishing platform Issuu, which reached viewers across
converge, ideas spring to life through our two prestigious multiple continents. Through these initiatives, MAD aspires
national-level competitions: “Venalicium,” an annual to not only impart knowledge of marketing and ad-making
event dedicated to marketing enthusiasts, and “Leader’s but also cultivate the Marketing leaders of tomorrow by
Challenge”, a case competition held as a part of Purvodaya nurturing the passionate minds of today.
‘23, VGSoM’s annual B-school fest. This year’s event
attracted extensive participation from top B-schools across
India.

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