Page 20 - VGSoM MDP Brochure

18 MDP@VGSOM 2019-2020 MDP@VGSOM 2019-2020 19

DIGITAL FOREIGN EXCHANGE RISK

MARKETING MANAGEMENT

OBJECTIVES PROGRAMME DURATION, OBJECTIVES PROGRAMME DURATION,
FEE AND VENUE FEE AND VENUE

This course welcomes you to the realm of digital. It is an All firms are exposed to foreign exchange risk. Increased
opportunity for discourse, deliberation, debate and volatility in foreign exchange rates is affecting companies’
insights into how we can adopt digital marketing practices Duration: profitability significantly. Measurement, quantification Duration:
that can be transformational and disruptive at the same and management of forex risk is receiving significant
time. This course will attempt to give you unique The programme is residential. attention within boarder risk management framework of The programme is non-residential.
perspectives, new possibilities, and skills that will leave Dates : November 20 - 22, 2019 (3 days) companies. Dates : November 22 - 24, 2019 (3 days)
you sharp as a scalpel in the digital world. Come enjoy the
ride and transform into a digital ninja! Fee: Fee:

INR 10,000 per person per day + GST INR 10,000 per person per day + GST

The fees include course materials and working lunch. TARGET PARTICIPANTS The fees include course materials and working lunch.
TOPICS TO BE COVERED
Kindly refer to the last page for application and payment Kindly refer to the last page for application and payment
details. Senior to middle level professionals involved in financial details.
Ÿ An Introduction to Digital Marketing decision making, exporters, importers, faculty members in
Venue: financial risk management Venue:
Ÿ Google Analytics
VGSoM, IIT Kharagpur IIT Kharagpur Extension Centre, Kolkata
Ÿ Google tag manager Measuring campaign
effectiveness
TOPICS TO BE COVERED
Ÿ Different channels of digital marketing –
PROGRAMME PROGRAMME
Ÿ Web marketing, Paid marketing , Affiliate marketing
COORDINATOR(S) Ÿ Measuring impact of foreign exchange volatility on COORDINATOR(S)
Ÿ App marketing top-line and bottom-line

Ÿ CRM - customer relationship management Dr. Srabanti Mukherjee Ÿ Foreign Exchange Exposures i.e., Transaction, Dr. Parama Barai
srabanti@vgsom.iitkgp.ac.in Operating and Translation Exposure parama@vgsom.iitkgp.ac.in
Ÿ Performance marketing Ecommerce marketing Phone: 03222-283868 (O) Ÿ Usage of Forex Forwards, Futures and options Phone: (03222) 2831816 (O)
Attribution models Mobile: 09432298882 contracts Mobile: 094764 36354

Ÿ Offline marketing impact on online marketing Ÿ Design of hedging strategy Prof. Prabina Rajib
Dr. Saini Das Ÿ RBI and Forex hedging guidelines
Ÿ Online marketing impact on offline marketing saini@vgsom.iitkgp.ac.in Ÿ Misspelling of forex derivatives products and impact prabina@vgsom.iitkgp.ac.in
Phone: 03222-281996 (O) Phone: 03222-28388664 (O)
Mobile: 09589314556 on hedging forex risk Mobile: 09434004940
Ÿ Hedge Accounting