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08  MDP@VGSOM  2019-2020                                                      MDP@VGSOM       2019-2020     09



 FEE AND VENUE                                                  FEE AND VENUE

 International  Business  focuses  on  the  overview  of  the   Business  analytics  has  become  necessary  for  efficient
 unique problems faced by firms engaging in international   Duration:  supply  chains  and  logistics  operations.  For  competitive   Duration :
 activities;  the  importance  of  understanding  the  foreign   advantage, the managers must use analytical tools that can
 economic,  social,  political,  cultural,  and  legal   The programme is non-residential.  convert  raw  data  into  insights  and  provide  valuable   The programme is non-residential.
 environment; the mechanics of importing and exporting;   Dates : August 22 - 24, 2019 (3 days)  quantitative  support  for  business  decisions.  In  this
 joint venture, franchising, and subsidiaries. This program   program, we will learn the same.  The focus of this program   Dates : Auugust 27 - 30, 2019 (4 days)
 will also explore the special problems of multi-national   Fee:  is to empower supply chain and logistics managers with   Fee:
 corporations entering in South East Asian Countries.  analytics  and  optimization  tools  that  can  answer  the
 INR 10,000 + GST                                               INR 35,000 + GST
         complex questions: What if and what is the best?
 The fees include course materials and working lunch.           The fees include course materials and working lunch.
 TARGET PARTICIPANTS  Kindly refer to the last page for application and payment   Kindly refer to the last page for application and payment
 details.          TARGET PARTICIPANTS                          details.
 This programme is intended for Middle Level managers
 from  the  B2B  industry  –  responsible  for  developing   Venue:  Venue:
 International Market    IIT Kharagpur Extension Centre, Kolkata  This  programme  is  intended  for  Logistics  and  Supply   VGSoM, IIT Kharagpur
          Chain  managers  from  industry,  Consultants,  Business
          Analytics enthusiasts, Faculty from universities.


 PROGRAMME                                                        PROGRAMME
 Ÿ International  Trade  theories  and  their  application:   COORDINATOR(S)  TOPICS TO BE COVERED  COORDINATOR(S)
 Introduction,  Why  do  nations  trade,  Theories  of
 International trade  Prof. Biswarup Ghosh                         Dr. Swagato Chatterjee

 Ÿ International  Business  Environment:  Introduction,  For efficient Supply Chain and Logistics operations, when
          and how to use:
                                                                   Phone: 03222-283876 (O)
 Economic  Environment,  Political  Environment,   Phone: 03222-281958 (O)  Mobile: 09343931795
 Demographic environment, Legal Environment  Mobile: 08017511345  Ÿ Machine learning
 Ÿ Culture  and  International  Business:  Introduction,   Ÿ Time series models  Dr. Amit Upadhyay
 Meaning of Culture, Country Culture, and Culture in an   Dr. Biplab Datta  Ÿ Optimization models
 International Business Organization       Phone: 03222-283876 (O)
 Phone: 03222-283888 (O)  Ÿ Simulation models
 Ÿ International  Marketing: Introduction,  scanning   Mobile: 09932571129  Mobile: 094145 93404
 international markets, mode of entering into potential   Ÿ Regression models
 markets,  Global  Marketing  Strategies,  Branding  for   Ÿ Text Mining and Sentiment Analysis
 International Markets

 Ÿ International  Strategic  Management:  Introduction,   Ÿ Hands on training
 Strategic Management, Strategic Planning, Strategic   Ÿ Case Analysis
 Management ProcessEthics in International Business:
 Introduction,  Business  Ethics  Factors,  Corporate
 Governance, Code of conduct for MNCs
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