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08    MDP@VGSOM     2019-2020                                                                                                                                                               MDP@VGSOM       2019-2020     09

         INTERNATIONAL                                                                                                          LOGISTICS AND SUPPLY

         BUSINESS                                                                                                               CHAIN ANALYTICS

                    OBJECTIVES                                 PROGRAMME DURATION,                                                         OBJECTIVES                                  PROGRAMME DURATION,
                                                               FEE AND VENUE                                                                                                           FEE AND VENUE

          International  Business  focuses  on  the  overview  of  the                                                           Business  analytics  has  become  necessary  for  efficient
          unique problems faced by firms engaging in international   Duration:                                                   supply  chains  and  logistics  operations.  For  competitive   Duration :
          activities;  the  importance  of  understanding  the  foreign                                                          advantage, the managers must use analytical tools that can
          economic,  social,  political,  cultural,  and  legal   The programme is non-residential.                              convert  raw  data  into  insights  and  provide  valuable   The programme is non-residential.
          environment; the mechanics of importing and exporting;   Dates : August 22 - 24, 2019 (3 days)                         quantitative  support  for  business  decisions.  In  this
          joint venture, franchising, and subsidiaries. This program                                                             program, we will learn the same.  The focus of this program   Dates : Auugust 27 - 30, 2019 (4 days)
          will also explore the special problems of multi-national   Fee:                                                        is to empower supply chain and logistics managers with   Fee:
          corporations entering in South East Asian Countries.                                                                   analytics  and  optimization  tools  that  can  answer  the
                                                               INR 10,000 + GST                                                                                                        INR 35,000 + GST
                                                                                                                                 complex questions: What if and what is the best?
                                                               The fees include course materials and working lunch.                                                                    The fees include course materials and working lunch.
                    TARGET PARTICIPANTS                        Kindly refer to the last page for application and payment                                                               Kindly refer to the last page for application and payment
                                                               details.                                                                   TARGET PARTICIPANTS                          details.
          This programme is intended for Middle Level managers
          from  the  B2B  industry  –  responsible  for  developing   Venue:                                                                                                           Venue:
          International Market                                  IIT Kharagpur Extension Centre, Kolkata                          This  programme  is  intended  for  Logistics  and  Supply   VGSoM, IIT Kharagpur
                                                                                                                                 Chain  managers  from  industry,  Consultants,  Business
                                                                                                                                 Analytics enthusiasts, Faculty from universities.

                    TOPICS TO BE COVERED

                                                                  PROGRAMME                                                                                                               PROGRAMME
          Ÿ International  Trade  theories  and  their  application:   COORDINATOR(S)                                                      TOPICS TO BE COVERED                           COORDINATOR(S)
             Introduction,  Why  do  nations  trade,  Theories  of
             International trade                                  Prof. Biswarup Ghosh                                                                                                    Dr. Swagato Chatterjee

          Ÿ International  Business  Environment:  Introduction,                                   For efficient Supply Chain and Logistics operations, when
                                                                                                                                 and how to use:
                                                                                                                                                                                          Phone: 03222-283876 (O)
             Economic  Environment,  Political  Environment,      Phone: 03222-281958 (O)                                                                                                 Mobile: 09343931795
             Demographic environment, Legal Environment           Mobile: 08017511345                                            Ÿ Machine learning
          Ÿ Culture  and  International  Business:  Introduction,                                                                Ÿ Time series models                                     Dr. Amit Upadhyay
             Meaning of Culture, Country Culture, and Culture in an   Dr. Biplab Datta                                           Ÿ Optimization models                          
             International Business Organization                                                                                                           Phone: 03222-283876 (O)
                                                                  Phone: 03222-283888 (O)                                        Ÿ Simulation models
          Ÿ International  Marketing: Introduction,  scanning     Mobile: 09932571129                                                                                                     Mobile: 094145 93404
             international markets, mode of entering into potential                                                              Ÿ Regression models
             markets,  Global  Marketing  Strategies,  Branding  for                                                             Ÿ Text Mining and Sentiment Analysis
             International Markets

          Ÿ International  Strategic  Management:  Introduction,                                                                 Ÿ Hands on training
             Strategic Management, Strategic Planning, Strategic                                                                 Ÿ Case Analysis
             Management ProcessEthics in International Business:
             Introduction,  Business  Ethics  Factors,  Corporate
             Governance, Code of conduct for MNCs
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