Page 10 - VGSoM MDP Brochure

08 MDP@VGSOM 2019-2020 MDP@VGSOM 2019-2020 09

INTERNATIONAL LOGISTICS AND SUPPLY

BUSINESS CHAIN ANALYTICS

OBJECTIVES PROGRAMME DURATION, OBJECTIVES PROGRAMME DURATION,
FEE AND VENUE FEE AND VENUE

International Business focuses on the overview of the Business analytics has become necessary for efficient
unique problems faced by firms engaging in international Duration: supply chains and logistics operations. For competitive Duration :
activities; the importance of understanding the foreign advantage, the managers must use analytical tools that can
economic, social, political, cultural, and legal The programme is non-residential. convert raw data into insights and provide valuable The programme is non-residential.
environment; the mechanics of importing and exporting; Dates : August 22 - 24, 2019 (3 days) quantitative support for business decisions. In this
joint venture, franchising, and subsidiaries. This program program, we will learn the same. The focus of this program Dates : Auugust 27 - 30, 2019 (4 days)
will also explore the special problems of multi-national Fee: is to empower supply chain and logistics managers with Fee:
corporations entering in South East Asian Countries. analytics and optimization tools that can answer the
INR 10,000 + GST INR 35,000 + GST
complex questions: What if and what is the best?
The fees include course materials and working lunch. The fees include course materials and working lunch.
TARGET PARTICIPANTS Kindly refer to the last page for application and payment Kindly refer to the last page for application and payment
details. TARGET PARTICIPANTS details.
This programme is intended for Middle Level managers
from the B2B industry – responsible for developing Venue: Venue:
International Market IIT Kharagpur Extension Centre, Kolkata This programme is intended for Logistics and Supply VGSoM, IIT Kharagpur
Chain managers from industry, Consultants, Business
Analytics enthusiasts, Faculty from universities.

TOPICS TO BE COVERED

PROGRAMME PROGRAMME
Ÿ International Trade theories and their application: COORDINATOR(S) TOPICS TO BE COVERED COORDINATOR(S)
Introduction, Why do nations trade, Theories of
International trade Prof. Biswarup Ghosh Dr. Swagato Chatterjee

Ÿ International Business Environment: Introduction, biswarup@vgsom.iitkgp.ac.in For efficient Supply Chain and Logistics operations, when swagato@vgsom.iitkgp.ac.in
and how to use:
Phone: 03222-283876 (O)
Economic Environment, Political Environment, Phone: 03222-281958 (O) Mobile: 09343931795
Demographic environment, Legal Environment Mobile: 08017511345 Ÿ Machine learning
Ÿ Culture and International Business: Introduction, Ÿ Time series models Dr. Amit Upadhyay
Meaning of Culture, Country Culture, and Culture in an Dr. Biplab Datta Ÿ Optimization models au@vgsom.iitkgp.ac.in
International Business Organization bd@vgsom.iitkgp.ac.in Phone: 03222-283876 (O)
Phone: 03222-283888 (O) Ÿ Simulation models
Ÿ International Marketing: Introduction, scanning Mobile: 09932571129 Mobile: 094145 93404
international markets, mode of entering into potential Ÿ Regression models
markets, Global Marketing Strategies, Branding for Ÿ Text Mining and Sentiment Analysis
International Markets

Ÿ International Strategic Management: Introduction, Ÿ Hands on training
Strategic Management, Strategic Planning, Strategic Ÿ Case Analysis
Management ProcessEthics in International Business:
Introduction, Business Ethics Factors, Corporate
Governance, Code of conduct for MNCs