" Retailer selection compulsion in the subsistence markets" by Mukherjee, S., Jebarajakirthy, C., & Datta, B. in Journal of Retailing and Consumer Services (ABDC-A)(2020).
"Triggers of positive eWOM: exploration with web analytics" by Amed, S., Mukherjee, S., Das, P., & Datta, B. . in Marketing Intelligence & Planning (ABDC-A)(2019).
"Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry" by Sijoria, C., Mukherjee, S., & Datta, B. in Journal of Hospitality Marketing & Management (ABDC-A)(2019).
" Antecedents of Adoption of Virtual Reality in Experiencing Destination: A Study on the Indian Consumers. " by Vishwakarma, P., Mukherjee, S., & Datta, B. in Tourism Recreation Research (ABDC-A)(2019).
"Constrained purchase decision-making process at the base of the pyramid." by Choudhury, Nanda, Srabanti Mukherjee, and Biplab Datta. in Journal of Consumer Marketing (ABDC-B)(2019).
"Role of electronic word-of-mouth content and valence in influencing online purchase behavior" by Roy, G., Datta, B., & Mukherjee, S. in Journal of Marketing Communications(ABDC-B)(2019).
"Impact of the antecedents of eWOM on CBBE. " by Sijoria, C., Mukherjee, S., & Datta, B. in Marketing Intelligence & Planning (ABDC-A)(2018).
"Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework" by Choudhury, Nanda, Srabanti Mukherjee, and Biplab Datta. in The Marketing Review (ABDC-C)(2018).
"Quality of tourism destination–a scale development. " by Mukherjee, S., Adhikari, A., & Datta, B. in Journal of Indian Business Research(2018).
"Ethical dimension of customer-based brand equity" by Datta, B. & Mukherjee, S. in International Journal of Business Excellence (ABDC-C)(2017).
"Reducing Dwell time Related to Clearing and Forwarding of Export and Import Goods at Kolkata Sea and Air Ports." by Koley, S., Datta, B., & Mukherjee, S. Foreign Trade Review in Foreign Trade Review(2016).
"Customer relationship management theory and research in the new millennium: directions for future research. " by Debnath, R., Datta, B., & Mukhopadhyay, S. in Journal of Relationship Marketing, (2016).
