" Retailer selection compulsion in the subsistence markets" by Mukherjee, S., Jebarajakirthy, C., & Datta, B. in Journal of Retailing and Consumer Services (ABDC-A)(2020).
"Triggers of positive eWOM: exploration with web analytics" by Amed, S., Mukherjee, S., Das, P., & Datta, B. . in Marketing Intelligence & Planning (ABDC-A)(2019).
"Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry" by Sijoria, C., Mukherjee, S., & Datta, B. in Journal of Hospitality Marketing & Management (ABDC-A)(2019).
" Antecedents of Adoption of Virtual Reality in Experiencing Destination: A Study on the Indian Consumers. " by Vishwakarma, P., Mukherjee, S., & Datta, B. in Tourism Recreation Research (ABDC-A)(2019).
"Forty-three years journey of Tourism Recreation Research: a bibliometric analysis" by Vishwakarma, P., Mukherjee, S. in Tourism Recreation Research (ABDC-A)(2019).
"Constrained purchase decision-making process at the base of the pyramid." by Choudhury, Nanda, Srabanti Mukherjee, and Biplab Datta. in Journal of Consumer Marketing (ABDC-B)(2019).
"Role of electronic word-of-mouth content and valence in influencing online purchase behavior" by Roy, G., Datta, B., & Mukherjee, S. in Journal of Marketing Communications(ABDC-B)(2019).
"The New Amby: The Second Debut." by Adhikari, A., & Mukherjee, S. in Asian Case Research Journal (ABDC-C)(2019).
"Impact of the antecedents of eWOM on CBBE. " by Sijoria, C., Mukherjee, S., & Datta, B. in Marketing Intelligence & Planning (ABDC-A)(2018).
"Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework" by Choudhury, Nanda, Srabanti Mukherjee, and Biplab Datta. in The Marketing Review (ABDC-C)(2018).
"Quality of tourism destination–a scale development. " by Mukherjee, S., Adhikari, A., & Datta, B. in Journal of Indian Business Research(2018).
"Qualitative Explorations into Customer Based Brand Equity (CBBE) for Medical Tourism in India." by Guha Roy, D., Bhattacharya, S., & Mukherjee, S. in The Qualitative Report (2O18).
"Empirical research on CBBE scale for medical tourism." by Guha Roy, D., Mukherjee, S., & Bhattacharya, S. in International Journal of Pharmaceutical and Healthcare Marketing (ABDC-C)(2O18).
"Designing a fuzzy approach for modelling the performance evaluation of education service providers. " by Das, P., & Mukherjee, S. in International Journal of Services and Operations Management (ABDC-C)(2017).
"Improvement in higher education quality of the North-East University of India. Total Quality Management & Business Excellence, 28(7-8), 765-781." by Das, P., & Mukherjee, S. in Total Quality Management & Business Excellence (ABDC-C)(2017).
"Ethical dimension of customer-based brand equity" by Datta, B. & Mukherjee, S. in International Journal of Business Excellence (ABDC-C)(2017).
"What makes eWOM viral?." by Sijoria, C., Mukherjee, S., & Sengupta, S. in International Journal of Internet Marketing and Advertising (ABDC-C)(2017).
"Assessment of quality of higher education in hostile environment: an analysis on provincialised colleges under Assam University Silchar" by Das, P., & Mukherjee, S. & Dutta Roy, S. in Quality in Higher Education (ABDC-C)(2016).
"A measure of medical tourism destination brand equity." by Das, G., & Mukherjee, S. in International Journal of Pharmaceutical and Healthcare Marketing (ABDC-C)(2016).
"Reducing Dwell time Related to Clearing and Forwarding of Export and Import Goods at Kolkata Sea and Air Ports." by Koley, S., Datta, B., & Mukherjee, S. Foreign Trade Review in Foreign Trade Review(2016).
